JUNE SHOW : VISUAL CLAVE AT PICTURE FARM GALLERY

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Following on the footsteps of Mara Catalan’s photo show, Picture Farm Gallery continues on the theme of neighborhood archivism, presenting Pablo Yglesias’ “Visual Clave : 50 Years of Latin Album Cover Design.” In partnership with the Bronx Music Heritage Center, PF Gallery will be displaying the visual references and groundbreaking compositions that defined the look and feel of Salsa music, a distinctly Nuyorican creation with origins in our own neighborhood of Williamsurg, Brooklyn.

“This exhibit explores the evolution of Latin music album cover art over the last 50 years, paying critical attention to issues of identity and aesthetics through depictions of Hispanic people and cultures, with an emphasis on historical context and the unsung graphic artists who helped present Latin music — and its attendant socio-cultural themes — to the world. Visual Clave’s premise is that the record jacket is not just an ephemeral mass-produced object to be relegated to the trash heap of a bygone era, but rather a unique 12 by 12 inch window onto a culture’s soul.”

As we are presenting this show in Brooklyn with the BMHC in the Bronx, there will be two distinct openings.

BROOKLYN OPENING: Saturday, June 6th, 5-9pm
PICTURE FARM GALLERY
338 Wythe Ave., Williamsburg,BK, NY
BRONX OPENING : June 5, 2015 – 5:00 PM
Bronx Music Heritage Center Lab
1303 Louis Niné Boulevard, Bronx NY

To find out more about this event, check out the Facebook Event page…

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“Time To Give” Raises $14k for Nepal Relief

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Yvonne Gonzalez had had the wonderful idea of turning our annual Mi Escuelita children’s art celebration into a fund raising event for Nepal and did so to maximum effect, raising $14,000 for Helter Shelter. It was an incredible day of performance and generous family time in the gallery space. Massive thanks to Yvonne and all the Mi Escuelita teachers and parents who made the event beautiful and effective.

More about this event here…

 

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NEPAL FUNDRAISER & CHILDREN’S ART SHOW POP UP MAY 16th

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Mi Escuelita is hosting a charity auction in the Picture Farm Gallery space as part of their annual PF Gallery Children’s Art Show.
Saturday May 16th starting at 11 AM.

Local artists, photographers, designers & restaurants have donated for this great cause, of which all proceeds with go to HelsterShelterNepal,  an organization that provides tents to families who have no homes. HelterShelterNepal are also working on longer term Sanitation and Water Pump Projects for areas damaged by the earthquake.

If you can contribute please email yvonne@miescuelitabrooklyn.com

Please join us for this great community day filled with art, music, food and drinks.

MAY FILM SCREENING : HANA INOCHI

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MARA CATALÁN OPENING RECEPTION : MAY 1

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Mara Catalán has been documenting Williamsburg and Greenpoint since the anarchic artistic heyday of the early Nineties. For the month of May, Picture Farm gallery will be displaying her visions in various print, collage and installation form from that sometimes tenuous and always creative time.

For people who’ve lived in the neighborhood for any length of time it is an opportunity to see things how they looked through the eyes of one of the multitude of expat artists who called this corner of Brooklyn their new home. For those who’ve lived here for quite a while, the images on offer will be a reminder of just how much this neighborhood has changed.

The opening reception will be held Friday May 1st, 2015 from 6-10 PM.

INTRODUCING THE PICTURE FARM GALLERY ZINE SERIES

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Picture Farm Gallery is pleased to announce an ongoing Zine series featuring our passions, our friends and the passions of our friends.

Each Zine will be a limited print run featured on a single “pop up” gallery night where the Zines and select prints will be available for purchase.

We kick off project Friday April 24th in the gallery space with the launch of Jair Bortoleto’s “Layers.”

“I’ve heard Jair Bortoleto’s name more than few dozen times over the years, something exotic over the surfy space time continuum. Something about Brazil and Surf and Art the inevitable bywords. So when Ty Breuer popped up recently, whispering the name “Jair Bartoleto” over the email, there he was again, suddenly in the middle my consciousness, attached to not one but two amazing photography projects and the sort of passionate spirit to make a last-minute Brazil to New York show happen. 

We hemmed and hawed about which show to present: his poetic images of the a decidedly thoughtful sea, or his multi-faceted documentation of the 2014 North Shore season. In the end, pragmatism won out and we opted for the lyrically layered imagery of a magically aggressive Hawaiian travelogue. Given the time we had to produce the show, the sheer visceral readability of these photos made the most sense.

We couldn’t be more proud to show Jair‘s work and produce Picture Farm Gallery’s inaugural zine featuring his one of a kind perspective. And I couldn’t be more stoked to finally meet the myth.”

Toddy Stewart

 

 

APRIL 24th : JAIR BORTOLETO “LAYERS”

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Picture Farm Gallery is proud to announce the photographs of Jair Bortoleto will grace the gallery walls in conjunction with the It Doesn’t Not Work surfcraft design symposium. Jair’s pop-up show titled “Layers” details his time spent over one winter on the North Shore of Oahu.

Born in 1978 and currently living in the city of São Vicente, São Paulo, Jair Bortoleto has found a recurrent place in the pantheon of international surf/skate image-makers. Through his work with The Surfer’s Journal Brazil, Alma Surf and the Santos Surf Art fair, among a dozen other collective art shows around the world, Jair’s passion has placed him at the forefront of Brazilian surf culture.

Of his work such has been said:

“Magic where others see the mundane” –Jamie Brisick
“Resonance in the detail diversity” –Drew Kampion
“Honesty of time, space and personality” –Andrew Kidman

Along with the printed collection, Picture Farm will be presenting this work as the first of an ongoing Zine series.

An opening reception with the artist will be on Friday April 24th from 6PM to 10PM but the show will feature prominently on PF gallery walls starting in the middle of April for public viewing during normal working hours and by appointment.

An insightful, if dated Q&A with the artist can be found at Kordoroy.com

 

IT DOESN’T NOT WORK VOLUME II : APRIL 25-26

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The process of surfcraft design is not one limited to the big machines of the surf industry, or solely belonging to the heralded masters of the craft, it is a living folk art on an equally democratic level. It is a continually evolving conversation between local craftsman and the sea… and the creations that relationship spawns.

A surf craft exposition that explores the process of the art & craft of surf-riding design, the event aims to discuss these experimental shapes, work-in-progress projects and tried-and-true formulas.

Picture Farm Gallery is excited to announce the 2nd Annual IDNW event will be held at Picture Farm Gallery on the weekend of April 24, 25 & 26, 2015

www.ItDoesntNotWork.com

GALLERY POP UP MARCH 20 : LEE O’CONNOR’S “BIRDS OF PARADISE”

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Picture Farm Gallery is excited to announce a pop up book release on March 20th 2015 from 6-9 PM.

Birds of Paradise is a series and newly released book by photographer Lee O’Connor which celebrates 30 creative, young, and fashionable women scouted on the streets and subways of New York City between the years 2009-2014.

Lee began the series shortly after revisiting a copy of Face Of Our Time, a collection of portraits by renowned photographer August Sander. The book is a masterpiece, documenting faces from all walks of life who the artist felt represented society during the Weimar Republic. Inspired by the idea of documenting the face of an era, Lee set out to record a specific demographic of her era; young, artistic, entrepreneurial women living in New York City.

The process involved Lee asking the subject to dress either in what she first encountered them wearing or in clothing that the subject felt best expressed their personality. These portraits capture a moment in the lives of these aspiring women, each on her own journey of self-creation. The portrait sessions were a collaborative effort in which the subjects were co-creators in the process; constructing, revealing, and inviting the viewer in on their own terms.

Lee O’Connor is a New York based fashion, lifestyle, and portrait photographer. After graduating in 2003 from The University of the Arts with a BFA in photography, Lee moved to New York and worked for 8 years assisting some of the world’s leading fashion, lifestyle, and advertising photographers, most notably Bruce Weber and WIlliam Abranowicz. Lee’s photography focuses on young lifestyle and combines elements of street culture with high fashion. Her work has been described as hip, youthful, and energetic. Some of her clients include Estee Lauder, Target, and Interscope Records, as well as magazines such as Paper and Oyster. She is based in Greenpoint, Brooklyn.

 

More about the project here:
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UPCOMING MAY SHOW : MARA CATALAN

 

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In May 2015, the longtime Williamsburg based photographer Mara Catalan will be gracing our walls with a look back at the Williamsburg we used to know.

Stay tuned for details.