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Picture Farm is excited to announce a pop up exhibition and auction of the work of the photographer Jianca Lazarus. Her experiences in and out of the water, in rough and restive places and amongst some of the most interesting moments life has to offer make for amazing imagery. In a photographic orbit so often dominated by men, she has made a name for herself as one of the most exciting and ready photographers.

Her work goes up for public viewing on our walls Thursday, July 9th from 6 to 10PM. Please join us for libations, talk and the sort of camaraderie this neighborhood was once known for.

“Born in Johannesburg in 1979 and raised in Cape Town, South Africa, Jianca Lazarus learned to surf at Glen Beach and picked up her first camera at 16. She combined the two at her home breaks, but also on adventures to Kommetjie and J-Bay – because any surf trip in South Africa is an adventure. South Africa was wild enough, but wanting further adventures, Jianca packed up moved to New York City in 1996 when she was 17. Fresh out of high school and fresh off the boat, a girl with a funny accent in the big city, Jianca found work in the production side of the Film and Event industry in NYC.

 Jianca landed like a leopard in New York, finding her feet pretty quickly and working on the production side of music events like The Village Voice Siren Music festival, and also numerous TV commercials and music videos. Established in New York and with plans to travel and shoot, Jianca chose to completely focus on shooting photography professionally in 2007. 

 With four group shows and three solo shows under her belt, she now roams the world like a bedouin photographer, dividing her time between New York, Hawaii, along with quick trips to El Salvador and wherever else catches her fancy. Raised in the split culture of South Africa, Jianca is fascinated by the world’s cultures on land and at sea, from deep water surfing in El Zonte to the dusty colorful streets in the township of Guguletu. Being a complete free spirit self- taught she captures vibrant dynamic use of color and the truth no matter how bad or good it can be and shows with clarity facets of life that the world often regard with blind eyes.”


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Following on the footsteps of Mara Catalan’s photo show, Picture Farm Gallery continues on the theme of neighborhood archivism, presenting Pablo Yglesias’ “Visual Clave : 50 Years of Latin Album Cover Design.” In partnership with the Bronx Music Heritage Center, PF Gallery will be displaying the visual references and groundbreaking compositions that defined the look and feel of Salsa music, a distinctly Nuyorican creation with origins in our own neighborhood of Williamsurg, Brooklyn.

“This exhibit explores the evolution of Latin music album cover art over the last 50 years, paying critical attention to issues of identity and aesthetics through depictions of Hispanic people and cultures, with an emphasis on historical context and the unsung graphic artists who helped present Latin music — and its attendant socio-cultural themes — to the world. Visual Clave’s premise is that the record jacket is not just an ephemeral mass-produced object to be relegated to the trash heap of a bygone era, but rather a unique 12 by 12 inch window onto a culture’s soul.”

As we are presenting this show in Brooklyn with the BMHC in the Bronx, there will be two distinct openings.

BROOKLYN OPENING: Saturday, June 6th, 5-9pm
338 Wythe Ave., Williamsburg,BK, NY
BRONX OPENING : June 5, 2015 – 5:00 PM
Bronx Music Heritage Center Lab
1303 Louis Niné Boulevard, Bronx NY

To find out more about this event, check out the Facebook Event page…



“Time To Give” Raises $14k for Nepal Relief


Yvonne Gonzalez had had the wonderful idea of turning our annual Mi Escuelita children’s art celebration into a fund raising event for Nepal and did so to maximum effect, raising $14,000 for Helter Shelter. It was an incredible day of performance and generous family time in the gallery space. Massive thanks to Yvonne and all the Mi Escuelita teachers and parents who made the event beautiful and effective.

More about this event here…


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Mi Escuelita is hosting a charity auction in the Picture Farm Gallery space as part of their annual PF Gallery Children’s Art Show.
Saturday May 16th starting at 11 AM.

Local artists, photographers, designers & restaurants have donated for this great cause, of which all proceeds with go to HelsterShelterNepal,  an organization that provides tents to families who have no homes. HelterShelterNepal are also working on longer term Sanitation and Water Pump Projects for areas damaged by the earthquake.

If you can contribute please email

Please join us for this great community day filled with art, music, food and drinks.




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Mara Catalán has been documenting Williamsburg and Greenpoint since the anarchic artistic heyday of the early Nineties. For the month of May, Picture Farm gallery will be displaying her visions in various print, collage and installation form from that sometimes tenuous and always creative time.

For people who’ve lived in the neighborhood for any length of time it is an opportunity to see things how they looked through the eyes of one of the multitude of expat artists who called this corner of Brooklyn their new home. For those who’ve lived here for quite a while, the images on offer will be a reminder of just how much this neighborhood has changed.

The opening reception will be held Friday May 1st, 2015 from 6-10 PM.




Picture Farm Gallery is pleased to announce an ongoing Zine series featuring our passions, our friends and the passions of our friends.

Each Zine will be a limited print run featured on a single “pop up” gallery night where the Zines and select prints will be available for purchase.

We kick off project Friday April 24th in the gallery space with the launch of Jair Bortoleto’s “Layers.”

“I’ve heard Jair Bortoleto’s name more than few dozen times over the years, something exotic over the surfy space time continuum. Something about Brazil and Surf and Art the inevitable bywords. So when Ty Breuer popped up recently, whispering the name “Jair Bartoleto” over the email, there he was again, suddenly in the middle my consciousness, attached to not one but two amazing photography projects and the sort of passionate spirit to make a last-minute Brazil to New York show happen. 

We hemmed and hawed about which show to present: his poetic images of the a decidedly thoughtful sea, or his multi-faceted documentation of the 2014 North Shore season. In the end, pragmatism won out and we opted for the lyrically layered imagery of a magically aggressive Hawaiian travelogue. Given the time we had to produce the show, the sheer visceral readability of these photos made the most sense.

We couldn’t be more proud to show Jair‘s work and produce Picture Farm Gallery’s inaugural zine featuring his one of a kind perspective. And I couldn’t be more stoked to finally meet the myth.”

Toddy Stewart




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Picture Farm Gallery is proud to announce the photographs of Jair Bortoleto will grace the gallery walls in conjunction with the It Doesn’t Not Work surfcraft design symposium. Jair’s pop-up show titled “Layers” details his time spent over one winter on the North Shore of Oahu.

Born in 1978 and currently living in the city of São Vicente, São Paulo, Jair Bortoleto has found a recurrent place in the pantheon of international surf/skate image-makers. Through his work with The Surfer’s Journal Brazil, Alma Surf and the Santos Surf Art fair, among a dozen other collective art shows around the world, Jair’s passion has placed him at the forefront of Brazilian surf culture.

Of his work such has been said:

“Magic where others see the mundane” –Jamie Brisick
“Resonance in the detail diversity” –Drew Kampion
“Honesty of time, space and personality” –Andrew Kidman

Along with the printed collection, Picture Farm will be presenting this work as the first of an ongoing Zine series.

An opening reception with the artist will be on Friday April 24th from 6PM to 10PM but the show will feature prominently on PF gallery walls starting in the middle of April for public viewing during normal working hours and by appointment.

An insightful, if dated Q&A with the artist can be found at




The process of surfcraft design is not one limited to the big machines of the surf industry, or solely belonging to the heralded masters of the craft, it is a living folk art on an equally democratic level. It is a continually evolving conversation between local craftsman and the sea… and the creations that relationship spawns.

A surf craft exposition that explores the process of the art & craft of surf-riding design, the event aims to discuss these experimental shapes, work-in-progress projects and tried-and-true formulas.

Picture Farm Gallery is excited to announce the 2nd Annual IDNW event will be held at Picture Farm Gallery on the weekend of April 24, 25 & 26, 2015