Invite (1)


Picture Farm Gallery is proud to announce the photographs of Jair Bortoleto will grace the gallery walls in conjunction with the It Doesn’t Not Work surfcraft design symposium. Jair’s pop-up show titled “Layers” details his time spent over one winter on the North Shore of Oahu.

Born in 1978 and currently living in the city of São Vicente, São Paulo, Jair Bortoleto has found a recurrent place in the pantheon of international surf/skate image-makers. Through his work with The Surfer’s Journal Brazil, Alma Surf and the Santos Surf Art fair, among a dozen other collective art shows around the world, Jair’s passion has placed him at the forefront of Brazilian surf culture.

Of his work such has been said:

“Magic where others see the mundane” –Jamie Brisick
“Resonance in the detail diversity” –Drew Kampion
“Honesty of time, space and personality” –Andrew Kidman

Along with the printed collection, Picture Farm will be presenting this work as the first of an ongoing Zine series.

An opening reception with the artist will be on Friday April 24th from 6PM to 10PM but the show will feature prominently on PF gallery walls starting in the middle of April for public viewing during normal working hours and by appointment.

An insightful, if dated Q&A with the artist can be found at